New York, NY (November 21, 2017) – The New York Knickerbockers announced today that Dan Sabreen has been named vice president of public relations, effective November 27. Mr. Sabreen joins the Knicks after spending more than a decade at CBS Sports, where he most recently served as vice president of communications.
As vice president, Mr. Sabreen will serve as the Knicks chief communications strategist with oversight of all public relations activities for the team. He will be responsible for developing and executing communications plans for all announcements; working closely with the team’s management, coaching staff and players on media appearances; driving proactive publicity efforts focused on non-traditional media outlets and collaborating with marketing on the creation of compelling content for social media. Mr. Sabreen will also manage the execution of game-night operations for media, as well as alumni relations. He will oversee a seasoned public relations staff.
“We are thrilled to have someone of Dan’s caliber joining our communications team,” said Steve Mills, president of the New York Knickerbockers. “Dan brings 15 years of experience in guiding and promoting some of sports’ most well-known properties. His relationships, along with his keen understanding of media will be a valuable addition as we continue to seek opportunities to build on the New York Knicks’ legendary brand.”
Mr. Sabreen joins the Knicks after 12 years at CBS Sports. Most recently, as vice president of communications, he was responsible for helping to oversee publicity efforts for all CBS Sports properties, including broadcast, cable and social media. Mr. Sabreen played an integral role in shaping publicity campaigns for CBS Sports’ coverage of some of sports’ biggest properties and events, including Super Bowl 50, the NFL’s Thursday Night Football, the NCAA Tournament, SEC football and the PGA TOUR. He led the day-to-day media relations strategy and execution for CBS Sports Network, the 24-hour cable home of CBS Sports, as well as promoted on-air talent, created content for the Network’s social platforms, and managed crisis communications and breaking news.
Before joining CBS Sports Network (then CSTV) in 2005, Mr. Sabreen oversaw public relations for Sports America, Inc., where he led media relations strategy for the company and its various events and properties, including the McDonald’s All-American Games, Jordan Brand Classic and Aflac All-American High School Baseball Classic. He started his career in 2002 as an account executive at the public relations agency, Goodman Media International, Inc. Mr. Sabreen graduated from the University of Wisconsin-Madison with a B.A. in Journalism and Mass Communication.
About The Madison Square Garden Company
The Madison Square Garden Company (MSG) is a world leader in live sports and entertainment experiences. The company presents or hosts a broad array of premier events in its diverse collection of iconic venues: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, CA; The Chicago Theatre; and the Wang Theatre in Boston. Other MSG properties include legendary sports franchises: the New York Knicks (NBA), the New York Rangers (NHL) and the New York Liberty (WNBA); two development league teams — the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and one of the leading North American esports organizations, Counter Logic Gaming. In addition, the Company features the popular original production – the Christmas Spectacular Starring the Radio City Rockettes – and through Boston Calling Events, produces outdoor festivals, including New England’s preeminent Boston Calling Music Festival. Also under the MSG umbrella is TAO Group, a world-class hospitality group with globally-recognized entertainment dining and nightlife brands: Tao, Marquee, Lavo, Avenue, The Stanton Social, Beauty & Essex and Vandal. More information is available at www.themadisonsquaregardencompany.com.