Resorts World Casino New York City will be the Presenting Sponsor
of Madison Square Garden’s Iconic “Blue Seats”
New York, NY (January 25, 2016) – The New York Knicks, New York Rangers and New York Liberty today announced a multi-year marketing partnership with Resorts World Casino New York City. With the new partnership, Resorts World Casino New York City will become the presenting sponsor of Madison Square Garden’s legendary Blue Seats, and a “History of the Blue Seats” exhibit will be on display in the Blue Seats section.
“We’re thrilled that Resorts World Casino New York City has seen the value of its partnership with the New York Liberty and decided to expand its affiliation to become official partners of the New York Knicks and New York Rangers,” said Ron Skotarczak, executive vice president, marketing partnerships, The Madison Square Garden Company. “The Knicks, Rangers and Liberty have some of the most loyal fan bases in professional sports and many of our franchises’ biggest fans are dedicated to sitting in the renowned Blue Seats, which are now represented by a terrific partner.”
“Resorts World Casino and fans of the Rangers, Knicks and Liberty care about one thing above all else, and that’s winning, making this the perfect team,” said Brad Egnor, Vice President of Marketing at Resorts World. “Partnering with the iconic teams provides us with the unique opportunity to introduce our exciting gaming and entertainment options to New York’s legendary sports fan bases and we look forward to being part of The World’s Most Famous Arena.”
As part of its marketing partnership, Resorts World Casino New York City will enjoy significant brand exposure at The Garden during all Knicks, Rangers and Liberty games. This includes in-arena identification signage at the Blue Seats, in-arena LED signage, features on Madison Square Garden’s state-of-the-art center-hung multimedia display known as Gardenvision, digital and social media sweepstakes, alumni appearances, designation as the Presenting Partner of New York Liberty Pride Month and branding on the Liberty Mega T-shirt machine.
About Resorts World Casino New York City
Resorts World Casino New York City (RWCNYC) is the first entertainment destination of its kind in the five boroughs of New York City. The facility located in Queens, New York features a multitude of entertainment offerings including restaurants, bars, special event spaces and over 5,000 video lottery terminals. RWCNYC is currently the most successful slot operation in the United States and has generated over $1.2 billion for New York’s education system. RWCNYC was developed and is operated by the Genting Group, a global company founded in 1965, operating destination resorts in Malaysia, Singapore, the Philippines, South Korea, the United Kingdom, the Bahamas, the United States and the seven seas through its Star Cruises and Crystal Cruises brands. Genting has more than 50 years of experience in the travel and leisure industry and collectively employs approximately 60,000 people while offering an unparalleled resort experience to over 50 million visitors annually.
About The Madison Square Garden Company
The Madison Square Garden Company (MSG) is a world leader in live sports and entertainment with a portfolio of legendary sports teams, exclusive entertainment productions and celebrated venues. MSG Sports owns and operates some of the most widely recognized sports franchises: the New York Knicks (NBA), the New York Rangers (NHL) and the New York Liberty (WNBA), along with two development league teams – the Westchester Knicks (NBADL) and the Hartford Wolf Pack (AHL). MSG Sports also presents a broad array of world-class sporting events, including: professional boxing, college basketball, tennis, bull riding and e-gaming events. MSG Entertainment features exclusive, original productions that include the Radio City Christmas Spectacular and the Rockettes New York Spectacular, both starring the Rockettes, and presents or hosts a wide variety of live entertainment offerings, including concerts, family shows and special events, in the Company’s diverse collection of iconic venues. These venues are: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, California; The Chicago Theatre; and the Wang Theatre in Boston, MA. More information is available at www.themadisonsquaregardencompany.com.